the content and commas approach

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copywriting

Copywriting is a powerful tool as consumers increasingly seek genuine connections with the brands they invest in. Copywriting is also multifaceted because it lends itself to a host of materials. Your various marketing communications all require different writing techniques. Since 2003, I’ve written for national publications, corporate clients, small businesses, and entrepreneurs. These experiences have resulted in a noteworthy ability to craft copy with effective wording, the perfect word length, and a strong call to action — all in your brand’s unique voice. You can choose to be part of the creative process, but I’m also perfectly confident in independently crafting your content and delivering high-quality results. My writing always includes two complimentary edits.

I create:

• Website copy
• Search engine optimized (SEO) content
• Blog posts
• Social media posts
• Brochures and pamphlets
• Marketing emails
• Newsletters
• Direct mailers
• Print and digital ads
• Campaign taglines
• Brand tone and voice guidelines
• Biographies and profiles
• Internal and external communication memos
• Sponsored content articles
• Ghost-written copy

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EDITING

Clean copy adds credibility to your brand. It also effectively communicate your messages. That’s why, when editing, I pay attention to flow, voice, tone, spelling, and word usage to ensure your content is crisp. By taking an objective approach, I aim to make subtle edits that retain your distinctive voice with clear and direct messaging to which your target market will relate. During the editing process, I also consider word count, style guides, and search engine optimization, if needed. Because editing is very detail driven, I typically complete two edits and a complimentary proofread. This guarantees your copy is free of errors, instantly memorable, and beneficial to your bottom line.

I edit:

• Website copy
• Print and digital articles
• Blog posts
• Newsletters
• Marketing emails
• Business plans and reports
• Pamphlets and brochures
• Ads
• Manuals
• Internal and external communications materials
• Biographies
• Media kits
• Poetry
• Books (fiction and non-fiction)