Within nine hours of its pre-release, hair care mogul Jesseca Dupart’s debut book shot to No. 1 on various Amazon best seller lists. As the project’s editor, I ensured Jesseca’s unique voice remained intact and her messaging was strong and error-free.
Real estate developer Concord Pacific has turned to me numerous times to create ad, advertorial and brochure copy for its various real estate development projects in the Metro Vancouver area. My ability to create content regardless of the subject is a reason clients engage me for their copy writing needs.
Organizations with multiple stakeholders that need to ensure their corporate communication documents contain clear, error-free messaging trust me. One example is Centennial College, an institution whose annual business plan and business report I have readied for publication the past two years.
I’m the only external content creator and editor for Centennial College's Marketing and Communication's department, which means I’m responsible for the school's entire database of programs and its corresponding print materials. My copywriting is a key component to my client's success.
Since 2009, I’ve also been a content developer, blogger and editor for other projects within the institution's various departments, including Centennial College Libraries, experiential learning program Design Jam, and the Centennial College Health and Wellness department.
In my role as freelance research writer for McMaster University's Michael G. DeGroote School of Business, I interviewed and wrote about researchers conducting studies in a wide range of business areas, research events and innovative studies, and other such success stories. I also completed a series of profiles about health innovators and researchers who have commercialized their work for the School of Medicine's Michael G. DeGroote Initiative for Innovation in Healthcare.
I work with StarMetro Media, Toronto Star and Post Media clients whose ad packages include bonus editorial content. Since 2015, I’ve worked with and created content for hundreds of clients, including The University of Toronto, Etobicoke General Hospital, Mattamy Homes, Lexus, Nissan and Vancouver Foundation. The scope of my sponsored content writing expanded in 2018 when I became a regular contributor to Post Media. Here I work with clients as wide ranging as school boards, retailers, festivals, home renovation companies, real estate developers, and medical facilities to indirectly market various their messages and campaigns in a journalistic fashion.
In 2014, Chris De La Rosa's cookbook of Caribbean delicacies was awarded the Gourmand World Cookbook Award for Best Foreign – International Cuisine Book in English Canada. It was an honour in which I shared as his editor.
As the editor for Pauleanna Reid's coming of age story, which went on to become an Amazon bestseller within two weeks of its release, I worked with the author on numerous edits to ensure perfection. It became the first of five books I have edited.
As part of social media strategist Mark McKay's team, I created content for sites such as the one pictured here. Additionally, I have worked, independent of Mark, on website copy for clients in fields as varied as brand consulting, health and wellness, the performing arts, fashion and music.
As a former journalist, my published work dates back to 2003. My ability to write about any topic, understand how to get messaging across and execute copy that is engaging comes from my extensive reporting career. Anthony Anderson (pictured), Lady Gaga and Drake are among the A-list celebrities I interviewed as a contributor to HOLR magazine and editor-in-chief of pop culture publication CreamWorld magazine. I have honed my ability as a versatile interviewer by speaking with these and other celebrities such as Good Charlotte and Fergie of the Black Eyed Peas.
Communication documents I have worked on include press releases, biographies, media kits, newsletters, brochures, internal memos, resumes and cover letters. Some of my most extensive communication work was for MuchMusic Award-nominated artist Harvey Stripes, who as a result was featured on popular sites such as vice.com, complex.com, xxlmag.com and thesource.com.