COPY THAT inspires ACTION
Effective copy isn’t just about knowing which words will read well in a sentence. It’s understanding your customers’ needs to create authentically engaging and results-driven content that inspires them to take action. As the owner of Content and Commas, my work brings to life and invigorates brands, attracts and retains customers, and builds brand awareness. I’ve been writing and editing strategic, creative, and compelling copy for 17 years. With a proven track record of benefitting my clients’ bottom line, I work directly with businesses and entrepreneurs in the public and private sectors.
I create and edit materials such as website content, social media and blog posts, pamphlets, brochures, ad copy, email campaigns, and direct mail pieces.
My key focus areas include:
• Post-secondary education
• Real estate
• Health and wellness
I also leverage my journalism background to execute inventive marketing and communications strategies in any sector.
GET A RATE
Contact me to book a complimentary consultation to discuss your project, to learn about my work process, and to get a quote. I’ll get back to you within 24 hours.
CLIENT-APPROVED work
“Since 2009, Centennial College has utilized Izabela’s writing and editing expertise. As the Marketing and Communication department’s only external writer and editor, Izabela has crafted and edited copy that proves she has an advanced ability to understand our messaging and brand, a keen eye for detail and a writing style that she is able to adapt to whatever tone is required. All of this makes her stand apart as a communications professional and is the reason I recommend her to other College departments, which are always pleased with her work.”
“I had the pleasure of working with Izabela Szydlo long enough that I can spell her name without cheating. Also, long enough to have watched her grow from an outstanding section editor and creative page designer to running her own business. Izabela was one of my consistently depended on writers in the Content Solutions department at Star Metro Media. Izabela’s work ethic is unrivalled; she was never late with her content, clients requested her and I was assured her copy would come in clean and engaging. What else can I say? Whatever Izabela takes on she takes on so completely that it made my job easy and made me look good.”
“The communications landscape in Canada is changing and Izabela understands these changes and the demands that come with them. She is able to keep in mind the needs of the client, while reaching their audience with an authentic and accessible voice. Her writing and organizational skills are second to none, and her work maintains a true creative flare.”
“Over the last three years, Izabela has written articles for me on a wide variety of topics — business, homes, health and arts, to name a few. She always knows what aspects of a story will best engage readers, and her writing has a smooth, easy-to-read style. Izabela always meets deadlines, no matter how unreasonable they sometimes are. Our clients have been delighted to work with her.”
“Izabela was the content creator and editor for two of my clients’ websites. I was impressed with Izabela’s communication skills, proficiency, attention to detail and the thoughtful way in which she chose to tell the clients’ stories. Her writing and editing skills are clearly well polished, and she is passionate about her work.”
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informed copy + editing
As your copywriter and/or editor, it’s crucial for me to understand your sector, organization, and brand. With this information, I use my expertise to create content that aligns with your goals and connects with your intended audience. I can also edit your prewritten copy so that it’s clear, conscience, and fresh. Because I understand the importance of copy to your marketing and communications strategy, my writing includes two complimentary edits. I always delivery quality content on time and on budget.
SEE MY Portfolio
VERSATILE EXPERTISE
In 2015, I fully pivoted my career. With a journalism degree from Ryerson University and eight years at publications such as the Globe and Mail and Metro News, I had amassed experience that seamlessly translated to marketing and communications. I utilize my superior research and interviewing skills, writing abilities, and strategic mindset to tell stories that captivate, inform, and present unique information. But rather than selling newspapers, the stories I tell today — whether through a 10-word ad or a 500-word blog — focus on your company’s niche to help you to build authentic relationships with your audience.